Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google remains in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have excellent and awesome rankings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Looking at online ratings stats, we discovered that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat customers well generally succeed, review sites help make sure of that.

Source: Statuslabs

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp every month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Because the huge majority of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Companies Feedback To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista