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Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
People Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
83% Of Customers Do Not Rely On Advertising
The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements select to focus on clients' recommendations online.
Source: Statuslabs
A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly usually prosper, review websites help make certain of that.
Source: Statuslabs
Many Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score really helps your overall score.
According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and ranking stats show people value the opinion of peers more than any other material.
Source: Collective Bias
67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
When clients need to select a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews
Corresponding with your clients establishes trust. Even something as simple as responding to their remarks and reviews can make them feel valued.
As you may anticipate, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
Reviews Shared On Twitter Can Improve Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Normally, 142 million customers visit Yelp each month. This is as great a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal