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More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat consumers well normally prosper, review websites help make sure of that.
Source: Statuslabs
Online Product Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270%
User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
More Than Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Ranking
This stat is among numerous that highlight the importance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers delighted is more vital than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for organizations with a best five star rating.
Source: Brightlocal
More Than Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review stats reveal to us exactly just how much more.
Source: Martech Zone
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated material has an indisputable effect on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 6% Of Consumers Do Not Rely On Client Reviews At All
According to customer review stats, a tremendous 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista