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Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.
Although we now know why client reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Typically, 142 million customers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the prospective consumers are searching for. Nearly a 3rd of customers say written reviews are the only function that makes them believe the websites' reviews are useful and relevant.
Source: Fan and Fuel
83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to pay attention to consumers' suggestions online.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an indisputable influence on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of possible customers won't even consider working with a company they can't find opinions about.
Source: Statuslabs
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out a lot more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your customers creates trust. Even something easy like responding to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs