Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

Customers Might Spend 31% More With A Business That Has Great Reviews

Take note of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

More Than Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an unassailable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the very same weight as suggestions from friends and family.

Source: Brightlocal

89% Of Customers Choose To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

95% Of Disappointed Consumers Will Return To A Business If A Business Manages To Fix Problems Rapidly And Efficiently

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential customers are trying to find. Practically a third of customers say composed reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal