Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Younger Customers Were Invited To Submit A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Overall two-thirds of companies have outstanding and great ratings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when consumers have to select a service provider.

Source: DemandGenReport

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the general appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Reviews Posted On Twitter Can Boost Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs