63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

More Than Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among many that illustrate the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more important than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star rating.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Consumers Might Invest 31% More With A Business That Has Great Reviews

Focus on this fact. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us precisely how much more.

Source: Martech Zone

15% Of Visitors Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective consumers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Normally, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

People Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their choice making process.

Source: Podium

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the large bulk of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

The Majority Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are going to invest more money with a company.

Source: Statuslabs