Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the general appeal of a site can only go so far.

Source: Review Trackers

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review statistics, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

Google Represents 57.5% Of All Reviews World-wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

90 Percent Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are looking for. Practically a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Clients Read A Businesses Reactions To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal