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Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our purchasing decisions.
According to social media reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Reviews Published On Twitter Can Grow Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Over Half Of People Aged 25 To 34 Published Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
89% Of Customers Review A Businesses Responses To Reviews
Not only do the majority of consumers check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
USA Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.
Source: Statista
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews remain without a reply. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US consumers consider reviews as 'incredibly influential'.
To show the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a physician or a legal representative.
Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
83% Of Clients Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to focus on customers' suggestions online.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to select one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal