63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

73% Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be clients are looking for. Nearly a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.

Source: RevLocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers check out Yelp each month. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as recommendations from friends and family.

Source: Brightlocal

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust advertisements select to pay attention to customers' recommendations online.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation doesn't affect just the customers. Prospective team members likewise look at rankings and take a look at reviews.

Source: Deloitte

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers