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60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
74% Of Local Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online scores statistics, we discovered that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
72% Of Consumers Won't Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still require client reviews. There is no way around it. Customers are still willing to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the same weight as advice from friends and family.
Source: Brightlocal
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of clients' suggestions online.
Source: Statuslabs
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about very first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
70% Of Customers Choose To Discover A Business Via Reviews And Posts, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal