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Just 6% Of Consumers Do Not Trust Customer Reviews At All
According to customer review data, a massive 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews initially.
Source: Statista
70 Percent Of Customers Choose To Discover A Business Through Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be clients are looking for. Nearly a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and score data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the significance of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
82% Of Customers Visit Review Sites Since They Wish To Purchase A Service Or A Product And Wish To Get The Facts About The Businesses Product Or Services.
Users come because they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
The Typical Review Length Has Become 65% Shorter Since 2010
In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally 2 out of 3 businesses have exceptional and great scores. Just 5% of businesses have a score below three stars.
Source: Brightlocal
If A Business Takes Care Of Issues Rapidly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Business
Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday