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More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now know why client reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
89% Of Consumers Like To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile browser, customers prefer to read reviews on their cell phones.
Source: Statista
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Given that the vast bulk of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
70% Of Consumers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential consumers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
More Than Half Of Consumers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Most Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking actually helps your overall score.
According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All
According to customer review data, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista