54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

Most Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall rating.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Would Definitely Give A Review If They Were Asked

More than a 35% would do it to educate others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general popularity of a website can just go so far.

Source: Review Trackers

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When customers have to pick a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

More Than Half Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is among many that show the value of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for organizations with a best five star ranking.

Source: Brightlocal

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a clear view of how the business is in fact doing. Do not depend on that fact alone.

Source: Brightlocal

If A Business Handles Issues Quickly And Effectively, 95% Of Dissatisfied Customers Will Return To A Company

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews go on without a response. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone