Only 6% Of Customers Do Not Trust Customer Reviews At All

According to customer review stats, a tremendous 19% of customers always rely on online reviews and never a purchase without reading reviews first.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a doctor or an attorney.

Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

Reviews Published On Twitter Can Increase Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of businesses have good and outstanding ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review stats show that 63% of client reviews go on without a reaction. That's regrettable, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the would-be customers are looking for. Practically a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs