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71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a lawyer or a medical professional.
Younger people (age 18-35) are a lot more likely to work with an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Customers Like To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, consumers prefer to read reviews on their mobile phones.
Source: Statista
American Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When people check out reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.
Source: Statista
67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when consumers have to select a service provider.
Source: DemandGenReport
If They Were Asked, 77% Of Consumers Would Certainly Post A Review
More than a 35% would do it to inform others about their consumer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would want to leave a review to assist other people with their decision making process.
Source: Podium
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the large bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. However, they understand the massive impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista