63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to spend more cash with a business.

Source: Statuslabs

83% Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

More Than Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is one of numerous that highlight the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a best five star rating.

Source: Brightlocal

89% Of Clients Want To Read Reviews On Their Smart Devices

Be it through an app or a mobile web browser, most people prefer to read reviews on their cell phones.

Source: Statista

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still need customer reviews. There's no skirting around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews go on without a response. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium