Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Choose To Learn About A Business Through Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

89% Of Customers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, individuals prefer to read reviews on their mobile devices.

Source: Statista

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There's no skirting around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Over Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a site can only go so far when it pertains to trust.

Source: Review Trackers

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews go on without a reaction. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings data, we learnt that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads pick to pay attention to customers' suggestions online.

Source: Statuslabs