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Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score really helps your overall score.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do many customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
74% Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings data, we discovered that a business needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a physician.
Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista