73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Practically a third of consumers state written reviews are the only feature that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the large majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport

The Average Review Word Count Has Become 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

If A Company Deals With Problems Quickly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have outstanding and awesome scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to take note of clients' recommendations online.

Source: Statuslabs

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score actually helps your overall score.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Reviews Shared On Twitter Can Boost Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo