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49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.
Source: Brightlocal
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
83% Of Clients Don't Rely On Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads choose to pay attention to consumers' suggestions online.
Source: Statuslabs
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
89% Of Clients Review A Companies Responses To Reviews
Not only do most shoppers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to consumer review data, a whopping 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.
Source: Review Trackers
Majority Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Score
This stat is among numerous that highlight the value of online ratings. Now that news of client fulfillment travels this fast, keeping your clients delighted is more important than ever.
57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked only for companies with a perfect five star ranking.
Source: Brightlocal
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Posts, Rather Than Advertisements
Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and rating data show people value the opinion of peers more than any other material.
Source: Collective Bias