73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be clients are searching for. Nearly a third of consumers state written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation does not affect just the customers. Potential employees also look at scores and read reviews.

Source: Deloitte

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have asked 66% of all clients to post a review on their business.

Source: Brightlocal

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and exceptional scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

A Lot Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Consumers Read A Businesses Replies To Reviews

Not only do most customers read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Customers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the massive impact user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated material has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the large majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Communicating with your customers builds their trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat clients fairly usually prosper, review sites help ensure of that.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista