52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, most people choose to read reviews on their phones.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

A Lot Of Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have good and exceptional ratings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Just 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Given that the vast majority of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal