72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need customer reviews. There is no other way around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the huge bulk of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews go on without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients develops trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Over Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

If A Company Manages To Resolve Problems Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business

Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are searching for. Nearly a third of customers state composed reviews are the only feature that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to choose a doctor or an attorney.

Young people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias