73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to client review data, a massive 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Clients Read A Companies Replies To Reviews

Not only do a lot of shoppers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Certainly Submit A Review

More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers develops trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you may anticipate, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When customers need to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport