Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.

Review websites are locations that people go to get the facts about a item, business or service . Users come due to the fact that they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

US Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers visit Yelp monthly. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a physician or an attorney.

Younger people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

72% Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There is no way around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation doesn't affect simply the customers. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

If A Company Makes An Effort To Resolve Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Company

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra