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77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
People Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made quickly.
Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
89% Of Consumers Read A Companies Reactions To Reviews
Not only do most shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
95% Of Unsatisfied Consumers Will Return To A Business If A Company Makes An Effort To Solve Issues Rapidly And Effectively
Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
15% Of Clients Do Not Trust Businesses With No Online Reviews
No trust suggests no interactions. 15 percent of potential clients won't even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There's no way around it. Clients are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers honorably usually prosper, review websites help make certain of that.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, One Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a company requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to pay attention to clients' suggestions online.
Source: Statuslabs