Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users explain your services or product, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, folks choose to read reviews on their mobile phones.

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need consumer reviews. There is no other way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone