15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as recommendations from loved ones.

Source: Brightlocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

89% Of Shoppers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, clients choose to read reviews on their mobile phones.

Source: Statista

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use An Organisation

This stat is one of numerous that illustrate the value of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for companies with a perfect five star score.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews stay without a reaction. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers