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The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how attractive your marketing is, you still require client reviews. There's no way around it. Consumers are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
89% Of Consumers Choose To Read Reviews On Their Smart Devices
Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and ranking stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a site can just go so far when it pertains to trust.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two thirds of businesses have excellent and great scores. Just 5% of companies have a rating below three stars.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Clients Could Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your service or product, the more cash you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the potential consumers are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are useful and pertinent.
Source: Fan and Fuel
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista