Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Over Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to customer review statistics, a whopping 19 percent of customers always rely on online reviews and never ever a purchase without reading reviews first.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an indisputable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

American Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Customers Review A Businesses Feedback To Reviews

Not only do a lot of consumers check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

72% Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still require consumer reviews. There's no way around it. Consumers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

83% Of All Young Buyers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp monthly. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal