Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and rating stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Over Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of lots of that show the significance of online scores. Now that news of client satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star score.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

83% Of All Young Customers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did submit a review. Overall, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as recommendations from friends and family.

Source: Brightlocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous impact user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

82% Of Customers Go To Review Websites Because They Want To Buy An Item Or A Service And Wish To Get The Facts About Business Products And Services.

Review sites are locations that customers go to get the facts about a business, service or item . Due to the fact that they have already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz