49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something like responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews normally carry the very same weight as guidance from loved ones.

Source: Brightlocal

The Majority Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews stay without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

83 Percent Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Looking at online rankings data, we discovered that a business requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

95% Of Disappointed Customers Will Return To A Company If A Company Deals With Problems Rapidly And Effectively

Consumers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

70% Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get an idea of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks