89% Of Clients Read A Companies Replies To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they understand the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your consumers builds their trust. Even something like reacting to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Since the huge majority of consumers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings data, we found out that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal