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Just 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to client review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never a purchase without checking out reviews first.
Source: Statista
Favorable Reviews Encourage 68% Of Consumers To Use A Local Business
Considering that the large majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
The Typical Review Length Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
74 Percent Of Regional Companies Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online ratings data, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
72% Of Clients Won't Take Action Before They Read Some Reviews
Regardless of how tempting your marketing is, you still need client reviews. There's no other way around it. Consumers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
70% Of Consumers Choose To Discover A Business By Means Of Reviews And Posts, Instead Of Advertisements
Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you manage to choose a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the basic appeal of a website can just presume when it concerns trust.
Source: Review Trackers
73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel