More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Consumers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the large majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Consumers Might Invest 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The better other users explain your product and services, the more cash you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of companies have great and awesome scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Reviews Published On Twitter Can Boost Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo