54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

74% Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Only 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to client review stats, a whopping 19% of consumers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Google Represents 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the potential customers are looking for. Almost a third of consumers state written reviews are the only feature that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation doesn't affect just the consumers. Prospective team members also look at rankings and take a look at reviews.

Source: Deloitte

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers fairly normally flourish, review sites help make sure of that.

Source: Statuslabs

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also influence our buying preferences.

According to social reviews data, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business.

Source: RevLocal

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your consumers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you may anticipate, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

If They Were Asked, 77% Of Clients Would Most Likely Submit A Review

More than a 35% would submit a review to inform others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their choice making process.

Source: Podium