Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

30% Of Consumers Feel Positive About A Business Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

83% Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to pay attention to clients' recommendations online.

Source: Statuslabs

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those invited, 80% of clients did post a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

95% Of Disappointed Customers Will Return To A Business If A Company Manages To Resolve Problems Rapidly And Effectively

Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a legal representative or a physician.

Young people (age 18-35) are even more inclined to employ an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

USA Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

More Than Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among lots of that illustrate the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your customers happy is more important than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for services with a best five star score.

Source: Brightlocal

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers