Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp every month. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

89% Of Customers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, people prefer to read reviews on their smart phones.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have exceptional and awesome scores. Just 5% of businesses have a score below three stars.

Source: Brightlocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

The Average Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a legal representative or a medical professional.

Young people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

77% Of Customers Would Most Likely Post A Review If They Were Asked

More than a 35% would do it to advise others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

Only 6% Of Customers Do Not Trust Client Reviews At All

According to client review data, a tremendous 19% of consumers always rely on online reviews and never a buy without checking out reviews initially.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal