61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have outstanding and great ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores data, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an indisputable influence on customers.

If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads select to pay attention to consumers' recommendations online.

Source: Statuslabs

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Nearly a third of customers say written reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select a model that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs