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53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
15% Of Buyers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15 percent of potential clients will not even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews remain without a reaction. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them a great experience.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally 2 out of 3 companies have excellent and exceptional rankings. Just 5% of businesses have a score below three stars.
Source: Brightlocal
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.
Source: Review Trackers
77% Of Customers Would Leave A Review If They Were Asked
More than a 35% would leave a review to educate others about their client experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their choice making process.
Source: Podium
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some negative reviews.
Source: Capterra
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo