63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

The Majority Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

73 Percent Of Customers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be consumers are looking for. Nearly a third of consumers say written reviews are the only function that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your customers establishes trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as advice from friends and family.

Source: Brightlocal

USA Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when customers have to pick a solution provider.

Source: DemandGenReport

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers fairly usually flourish, review sites help make certain of that.

Source: Statuslabs

Just 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to consumer review stats, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There's no other way around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine