More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as advice from family and friends.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

If A Company Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Unhappy Clients Will Go Back To A Company

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out many more reviews to get a better idea of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is among many that illustrate the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a perfect five star rating.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal