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Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Given that the huge bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as advice from loved ones.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Consumers Might Invest 31% More With A Business That Has Terrific Reviews
Take note of this statistic. The better other users describe your product and services, the more cash you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers honorably generally prosper, review sites help make sure of that.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs