Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Since the large bulk of customers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Read A Companies Feedback To Reviews

Not only do many clients check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

More Than Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is among lots of that highlight the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for companies with an ideal five star ranking.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online ratings stats, we learnt that a business needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read a lot more reviews to get a clear view of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably typically flourish, review websites help ensure of that.

Source: Statuslabs

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews go on without a response. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers