70 Percent Of Customers Prefer To Discover A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

US Consumers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need customer reviews. There's no skirting around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use An Organisation

This stat is among lots of that show the importance of online rankings. Now that news of customer fulfillment travels this quick, keeping your customers happy is more vital than ever.

57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with an ideal five star rating.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients have to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

89% Of Customers Read A Companies Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients well normally flourish, review sites help make sure of that.

Source: Statuslabs

89% Of Consumers Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, people prefer to read reviews on their smart phones.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

Reviews Posted On Twitter Can Grow Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo