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73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores
Online review data make it clear people aren't satisfied with scores alone.
Written reviews make the stats appear more authentic which is what the would-be clients are looking for. Almost a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are useful and pertinent.
Source: Fan and Fuel
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics indicate a business's reputation does not affect simply the clients. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%
User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as recommendations from loved ones.
Source: Brightlocal
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
83% Of All Younger Shoppers Were Asked To Submit A Review Recently
Of those invited, 80% of clients did give a review. Overall, businesses have asked 66% of all consumers to post a review on their business.
Source: Brightlocal