Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp each month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

89% Of Customers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile internet browser, folks prefer to read reviews on their phones.

Source: Statista

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.

Source: Review Trackers

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are useful and pertinent.

Source: Fan and Fuel

United States Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a medical professional or a lawyer.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal