53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation doesn't affect just the customers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and ranking stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million customers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying preferences.

According to social media reviews stats, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Reviews Shared On Twitter Can Help Increase Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Customers Might Invest 31 Percent More With A Business That Has Great Reviews

Take note of this statistic. The more detailed other users explain your product or service, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

77% Of Customers Would Most Likely Give A Review If They Were Asked

More than a 35% would do it to notify others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

82% Of Customers Go To Review Websites Since They Want To Buy An Item Or A Service And Want To Get The Truth About Business Services And Products.

Users come because they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra