98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are looking for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would do it to educate others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

Over Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics show a company's reputation doesn't affect simply the consumers. Potential team members also look at ratings and read reviews.

Source: Deloitte

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You